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Benefits puzzle piece Lack of a comprehensive voluntary benefits strategy can lead to inconsistencies in benefits design, branding and (Photo: Shutterstock)

It is a challenging time for your employer clients, and many are seeking ways to attract and retain capable employees for their companies. One way to ensure they can attract top talent is by offering employee benefits that align with the interests of those they are seeking to hire. So how can employers make sure that they are offering the benefits to attract the talent they need? It starts with having the right strategy.

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