Developing strategic benefits will help your clients win

Lack of a comprehensive voluntary benefits strategy can lead to inconsistencies in benefits design, branding and (Photo: Shutterstock)

It is a challenging time for your employer clients, and many are seeking ways to attract and retain capable employees for their companies. One way to ensure they can attract top talent is by offering employee benefits that align with the interests of those they are seeking to hire. So how can employers make sure that they are offering the benefits to attract the talent they need? It starts with having the right strategy.

Findings from LIMRA’s report, “How Well Do Benefit Strategies Align with Employer Challenges,” shows attracting and retaining employees are employers’ top two reasons for offering benefits. The challenge is the workforce is comprised of five different generations, with unique needs and priorities that employers need to manage. Older workers are often concerned with more traditional benefits like disability coverage, while the needs of younger workers, who are often starting families, are centered around paid parental leave and educational benefits.