According to a recent study, “urgent shortfalls exist in HR's ability to support critical goals, including developing executives who can lead in volatile environments and enabling business strategy execution." (Photo: Shutterstock)

HR tech is a growing industry. According to analytics firm Larocque Inc., more than $1 billion was invested in HR tech companies last year. As a result, adoption is on the rise. More brokers are implementing benefits platforms that streamline the enrollment process and reduce the inefficiency of benefits administration.

Some of these are standalone solutions, while others provide advanced HR functionality, such as applicant tracking, onboarding, document storage of personnel files, and time and attendance.

But some brokers may be wondering, what's the benefit of integrating HR into benefits software? For those looking to streamline benefits enrollment, other features may seem purely ancillary, but that isn't the case.