Disability Awareness CalendarEmployees who don't have disability insurance are less likely toreturn to work after an incident, which increases turnover at atime when the labor market is tight. (Photo:Shutterstock)

The best way to celebrate Disability Insurance Awareness Month (DIAM) isto keep more of your clients and their employees safeguardedagainst financial fragility in the wake of disability.Disability insurance is always important, but DIAM in May can be agreat time to emphasize the need for and value of these products.Consider these tips to increase your case rate.

1. Remind clients about the likelihood of disability

You probably know some of the troubling statistics behinddisability as well as anyone. But do your clients?

  • One out of every four 20-year-olds will become disabled beforethey turn 67, according to the U.S. Social SecurityAdministration
  • The average disability claim lasts 31.6 months, or nearly threeyears, according to the Council for Disability Awareness
  • Only 1/3 of the people who apply for Social Security Disability are approved
  • The average payment from SSDI is only $1,171 per month, rightat the poverty level

These figures illustrate why it's so important to have privateinsurance in place. Employers should also understand the businessvalue of offering group disability to their employees.

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