Disability Awareness Calendar Employees who don’t have disability insurance are less likely to return to work after an incident, which increases turnover at a time when the labor market is tight. (Photo: Shutterstock)

The best way to celebrate Disability Insurance Awareness Month (DIAM) is to keep more of your clients and their employees safeguarded against financial fragility in the wake of disability. Disability insurance is always important, but DIAM in May can be a great time to emphasize the need for and value of these products. Consider these tips to increase your case rate.

1. Remind clients about the likelihood of disability

You probably know some of the troubling statistics behind disability as well as anyone. But do your clients?

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