Marty Traynor is vice presidentof voluntary benefits at Mutual of Omaha.

I recently came across an article in the New York Times byMargot Sanger-Katz headlined “Getting Sick Can Be Really Expensive, Even for theInsured.” It opens with this sentence: “When you get reallysick, the medical bills may not be your biggest financialshock.”

The article goes on to say what we in the voluntary benefits market have known for years:The cost of a serious medical condition is far more thansimply the cost of the medical treatment.

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