Recruiting college grads? Focus on the 401(k)

Many small and mid-sized employers have recruiting on the brain. With a low national unemployment rate and new college graduates flooding the job market, your clients are likely turning their attention to their recruitment strategy. But there’s one mistake they may be making when it comes to recruiting millennials.

A robust benefits package is usually the cornerstone of many organizations’ recruitment strategies. But if your clients are trying to recruit recent college grads — the youngest generation of millennials — they may be focusing too much on their medical benefit options and not enough on other offerings that would actually make them more competitive with new hires at any age.