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We have walked past hundreds of small-business opportunities to fight over the relative handful of large accounts. (Photo: Shutterstock)

While reviewing the events scheduled for the recent National Small Business Week, I started thinking about the opportunity to provide non-medical benefit plans to small businesses. The people leading and working in small businesses have just as much need for life insurance, disability income protection, dental coverage and other typical employee benefits as employees in larger organizations.

In many ways, we benefits pros have overlooked the opportunity to provide these businesses access to quality benefit plans. Why has the small-group market been so overlooked by benefit professionals?



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