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Ideas and tips for advisors on marketing, prospecting, sales, fees -- the things that ensure you'll have a practice to manage now and in the future.

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business people smiling Advisors may be undeniably correct in their advice, but does good advice matter if it falls on deaf (or bored, or confused) ears? (Photo: Shutterstock)

If last week’s column was about advisers listening to themselves, this week’s column is about plan sponsors listening to advisers.

Christopher Carosa

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