An important step in expanding voluntary benefits is to talk to clients to find out what their employees are asking for, and figure out what will fit with their current plans. (Image: Shutterstock)

Although the growth of voluntary benefits has resulted in the vast majority of brokers offering some kind of voluntary benefit product, there are still agencies out there that are looking to expand in this area.

As we saw in the first installment of this series, the reasons for doing this are many. In addition to improving revenues, brokers are finding strong demand for these products, and can work with their clients to present a comprehensive set of benefits by carrying a full array of voluntary benefit offerings. For many, this approach is simply a necessary part of staying competitive.

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