stressed-out employees emotional health disability privacy issues global employers

Traditional strategies

Autonomous – leave it up to each local market to define its need and focus on emotional health as it sees fit
Customized – provide a global strategy and a framework but allow each local market to tailor programs to meet its need

A new approach – digitally adaptive

Factors for employers to consider

1. Corporate culture

How concentrated or dispersed is your global workforce?
How are decisions made now?
How are budgets allocated?
Do employees have easy access to digital technology or access points?

2. Breaking down barriers to emotional health

How well does the solution address multi-cultural and multi-generational differences?
How accessible is the solution? 24/7? Worksite only? Mobile enabled?
How engaging is the solution? Will employees use it?
How does it work to remove stigma?

3. Measurability

Can program success be measured?
Can meaningful comparisons be made between different geographies?
Are key learnings/successes transferrable to other geographies?
How does the solution engage employees (hint: no engagement = no results!). How is engagement measured?

4. Other considerations

How important is it that the program(s) be evidence based?
Will spouses/partners be included?
Does the solution take into account appropriate data/privacy requirements?
Is the program one-dimensional (e.g., resilience, mindfulness) or does it work across the broad continuum of emotional health needs (resilience to severe diagnoses)?

Tomer Ben-Kiki is CEO and co-founder of Happify Health, a behavioral outcomes technology company. He is an experienced entrepreneur who has held leadership positions at high-growth companies such as Oberon Media, a leading casual gaming company providing for some of the world's biggest brands, including Microsoft, Yahoo and Sprint. Prior to Oberon, Tomer was the co-founder and president of RichFx, an e-commerce startup.

Instant Insights /

Addressing emotional health across a global workforce

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