A successful sales team uses all thetools at its disposal, including the latest features in its CRMtool, such as voice activation, predictive analytics, and more.(Photo: Shutterstock)
Customer relationship management platforms are already firmlyensconced within the sales technology and strategies of most small and midsizedbusinesses. Sales teams have been using their CRMs for basic,day-to-day-functions — such as managing customer information andtracking purchase history — for decades. In that time, CRMs havefaithfully served as a place to store data, log notes, and managecontacts.
But while sales reps have long been using the platform'score features, most aren't getting as much out of their CRMs asthey could be. Even more concerning, some businesses could be usingthe wrong CRM altogether.
Continue Reading for Free
Register and gain access to:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
