Pharmacist holding prescription Improving access to high-value drugs (and making them more affordable) can have a significant impact on health care costs. (Photo; Shutterstock)

Your doctor always told you that an ounce of prevention is worth a pound of cure – and it seems it is very true. A new study published in Health Affairs shows that spending on employee health insurance today can lead to significant cost savings down the road. So-called Value-based Insurance Design (VBID) is a strategy that reduces cost sharing for high-value services and increases consumers’ out-of-pocket spending for low-value care.

Essentially, getting patients to take medication that can help prevent long-term health issues is difficult. Costs can be too high and/or it’s harder to get people to get into the habit of prevention. However, the study shows that a VBID strategy can change the behavior by charging less for medicines that help the most. In some cases the medicines are made free to patients with certain conditions.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

BenefitsPRO Broker Expo 2024Event

The premier educational and networking event for employee benefits brokers and agents.

Get More Information


Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.