Instant Insights / Life Insurance Awareness Month

September is Life Insurance Awareness Month--check out these resources to help you and your clients learn more about this crucial benefit.

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Demand for life insurance outpaces supply

While 27 percent of respondents in a recent survey reported having life insurance, 68 percent of those who don't say they would purchase it—if their employer offered it.

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A new survey finds that employees are interested in buying life insurance as a voluntary benefit, but many don’t—because their employers don’t offer it.

The survey, conducted online by The Harris Poll on behalf of insurance group OneAmerica, polled more than 2,000 U.S. adults 18 years or older, among whom more than 1,000 are employed full- or part-time.

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