The new Amazon & Co. health care venture will shine a spotlight into every perceived dark corner of the system, with a particular intensity on anyone seen as a middleman. (Photo: Shutterstock)

You don't have to scroll very far in your social media feeds to see posts of outrage and calls for transparency aimed at the players in today's health care game. The waste, fraud and at times seemingly criminal behavior of some carriers, pharma and providers is a travesty. All of them need to be called to account for their contributions to this mess.

Oh, it's happening sweetheart

Kevin Trokey is founding partner and
coach at St. Louis-based Q4intelligence.

The Bezos-Buffett-Dimon (BBD) health care venture is heating up. While I have serious doubts about their ability to solve the crisis (I believe that will happen on a much smaller, more local scale), there is one thing that this trio will certainly bring: visibility and outrage.

I predict BBD will open the floodgates of horror stories from victims of the travesty that has befallen our health care system. We will see and hear, at the most publicly visible level, stories we are already sharing within our relatively small inner circles on a daily basis:

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