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Compass (Image: Thinkstock) Here Jan Dubaskas, an executive at The IHC Group, an issuer of health insurance products other than individual major medical, talks about what she saw when she went out in the field and spent some time at insurance agency. (Image: Thinkstock)

No matter how hard we try to learn about our marketplace and keep up on the latest trends, the glaring reality is that as an insurance executive, we are not the agents on the ground who are working with consumers to help fit their needs.

During these times of constant change in health care, it is even more important for health insurance companies to stay grounded with advisors and insureds to ensure that we are providing products that fit the needs of this ever-changing marketplace.

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