Man camouflaged against wall LinkedIn could be one of the greatest platforms-of-change in business today, but we all have a responsibility to be active participants and help shape that transformation. (Image: Shutterstock)

I know many brokers struggle with whether they should be active on LinkedIn. Most have a strong sense that they should, but question how or if it can actually help grow business.

When you think of business growth, your first thought is likely new revenue. That’s the growth we all need in order to survive. However, we all need professional growth, too. Active engagement on LinkedIn can drive both, but don’t expect to show up online today and have new business tomorrow. Think of online engagement as professional growth opportunities taking place among a fertile environment of prospects.

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