The more payments an employeereceives from his or her policy, the more value they see in thepolicy. (Image: Shutterstock)
Last year, a colleague of mine started experiencing shortness ofbreath during his regular exercise regimen. He didn't think much ofit at the time—after all, he was a relatively healthy, middle-aged adult. But, he mentioned it to hisdoctor, they performed a stress test and a few days later, he washaving triple-bypass surgery to remove an 80 percentblockage in his “widowmaker” artery.
Why do I share this story? Because one of the biggest challengeswe face in health insurance is that consumers have long held an“it won't happen to me” or “I won't ever use it”attitude that consistently turns people away from purchasinginsurance. These people end up viewing health insurance policies as“wasted money” since there's often no tangible payoff if they'renot sick or didn't have an accident.
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