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As more employers seek out alternatives to high cost health care, solutions like reference-based pricing, also called metric-based pricing, are becoming more mainstream. It can be a complex concept that may be misunderstood by employers, but as a broker, you can make your clients aware of this exciting solution. Reference-based pricing offers substantial savings, and partnering with a qualified solutions provider puts you in the best position possible to offer strategic counsel to clients who are exploring whether they should make the switch.

It’s not uncommon for employers who are intrigued by the cost savings and control that comes with reference-based pricing to be worried about leaving their familiar PPO plan behind. This is often coupled with apprehension about how reference-based pricing may cause disruption to their employees, so it’s your job as broker to vet options and find a partner who aligns with your clients’ needs and objectives.

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