Survey respondents say it's beendifficult getting support from upper management to introduceflexible benefits, new cost management strategies and changes toretirement plans. (Photo: Shutterstock)

The War for Talent isn't just being fought on U.S.soil. It's also heating up in Canada, and HR professionals thereare increasingly taking a more strategic approach to getting C-Suitebuy-in for additional benefits to attract workers, particularly forwellness programs and flexible benefits, according to HubInternational Ltd.'s report, “2018 Benefits Barometer Canada.”

“Now with an increasingly young and diverse workforce, we arefinding that most Canadian companies are looking at benefits as astrategic tool for attracting and retaining talent in a highlycompetitive market,” says Mike Barone, HUB's president of employeebenefits. “Benefits are becoming the most important differentiatorfor organizations. HR leaders need advisors to help tailor benefitsto offer their employees choice and flexibility, and move theirorganizations toward greater success.”

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Katie Kuehner-Hebert

Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.