New to a small town or starting your own business in one? Influencers in a small town include business owners, professionals and political leaders. Here are places to meet them. (Photo: Shutterstock)
Ever watch a soap opera on TV? They might have 30 characters who all pretend to work. They hang out in the same restaurants and bars and support the same charities. They all do business with each other. Where can I get some of that action? Welcome to the world of the small town advisor.
This can work in big cities too, because they often neatly divide into neighborhoods. You too, can be a big fish in a small pond.
The concept even translates to Asia, where people assemble a Guanxi, a personal network of advisors and professional contacts. When you have a need, if you don't first approach the expert in your own network, it's considered an insult to them.
Your roadmap for becoming a player
Towns and neighborhoods are defined geographically. There will be several logical organizations, businesses or locations that pop out. You will know them when you see them.
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Bryce Sanders
Bryce Sanders, president of Perceptive Business Solutions Inc., has provided training for the financial services industry on high-net-worth client acquisition since 2001. He trains financial professionals on how to identify prospects within the wealthiest 2%-5% of their market, where to meet and socialize with them, how to talk with wealthy people and develop personal relationships, and how to transform wealthy friends into clients. Bryce spent 14 years with a major financial services firm as a successful financial advisor, two years as a district sales manager and four years as a home office manager. He developed personal relationships within the HNW community through his past involvement as a Trustee of the James A. Michener Art Museum, Board of Associates for the Bucks County Chapter of the Fox Chase Cancer Center, Board of Trustees for Stevens Institute of Technology and as a church lector. Bryce has been published in American City Business Journals, Barrons, InsuranceNewsNet, BenefitsPro, The Register, MDRT Round the Table, MDRT Blog, accountingweb.com, Advisorpedia and Horsesmouth.com. In Canada, his articles have appeared in Wealth Professional. He is the author of the book “Captivating the Wealthy Investor.”
