The majority of brokers are optimistic about the future of the benefits industry and their role in it. (Image: Shutterstock)

Employers increasingly want their brokers to provide expert consultation on what kinds of benefits best lure and keep talented workers, but for that to happen, brokers need more training from their own companies, according to MetLife’s 2018 Broker Study, “Why broker expertise matters now more than ever.”

Metlife surveyed both employers and brokers, and found that employers say that they would turn to their broker for expertise regarding cost savings (64 percent); innovative benefits solutions (60 percent); benefits administration solutions (58 percent); legal, regulatory and compliance solutions (58 percent); and insights on benefits trends (57 percent).

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Katie Kuehner-Hebert

Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.

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