The majority of brokers areoptimistic about the future of the benefits industry and their rolein it. (Image: Shutterstock)

Employers increasingly want their brokers to provide expert consultation on what kinds of benefitsbest lure and keep talented workers, but for that tohappen, brokers need more training from their own companies,according to MetLife's 2018 Broker Study, “Why broker expertise matters now more thanever.”

Metlife surveyed both employers and brokers, and found thatemployers say that they would turn to their broker for expertiseregarding cost savings (64 percent); innovative benefitssolutions (60 percent); benefits administration solutions (58percent); legal, regulatory and compliance solutions (58 percent);and insights on benefits trends (57 percent).

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Katie Kuehner-Hebert

Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.