With today's technology, benefitmanagers can pull metrics on how employees are interacting withtheir communications and identify the natural path where employeesare looking for information. (Photo: Shutterstock)
It is an age-old conundrum for benefits managers—managingescalating health care costs while maintainingvalue for their employees. More and more benefits managers rely onvoluntary benefits to fill important insurancegaps and provide essential services due to cuts in traditionalbenefits programs.
While the benefits department can create an attractive, holistic benefits program, that is only onepiece of the puzzle. Employees need to know the what, why and how.Enter advanced technology! Using technology is the key to measuringthe efficacy of the benefits program— communicating effectively,ease of enrollment and worry-free administration.
Communications
As the availability of communication technology grows, benefitmanagers can target focused benefit information to an individual,eliminating unnecessary information and providing valuableresources that are most beneficial to the individual. It goeswithout saying, but when it comes to benefits, there is noone-size-fits-all approach. What may be appealing to an employeewho recently graduated may not appeal to a senior-level employeewho is nearing retirement. For example, employees with youngchildren may be especially interested in accident insurance, whilepet owners might look to pet insurance to help offset the costs ofwell visits and routine care.
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