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Advance pay app concept Advance-pay apps like Even can help people with short-term financial stresses—and have the added benefit of helping employees better manage their money. (Photo: Shutterstock)

When the first customer of your start-up company is Walmart, you know you’re onto something.

Jon Schlossberg, co-founder and CEO of advance-pay company Even, says the idea of challenging the payday loan industry was driven by demand for a better model—and not just from the lower-income neighborhoods that payday loan lenders are associated with.

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