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Data showing a person Incentives will continue to be the name of the game when it comes to keeping populations healthy, and in 2019, incentive plans will become even more personal. (Image: Shutterstock)

As financial responsibility for health care continues to grow, consumers and employers will no longer tolerate poor experiences. The health care market is focused on driving affordability across the industry and ripe for disruption. As a result of these market dynamics, as well as our ongoing conversations with clients, partners, and industry influencers, we have identified five trends for consumer-driven health care (CDH) that are sure to be at the forefront of the conversation in 2019:

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