Real 401(k) heroesunderstand they must first identify the problem before they canswoop in to save the plan sponsor's day. (Photo:Shutterstock)
Would you like to be the 401(k) hero? It's not that hard. Justdiscover what your audience wants but can't figure out how to get,then give it to them.
OK, this is really a two-step process. Too often wannabe heroesfocus in on a specific solution, then seek a suitable problem tomatch it up to. Sorry, but that's putting the cart before thehorse. Real heroes understand they must first identify the problembefore they can swoop in to save the day.
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