Real 401(k) heroes understand they must first identify the problem before they can swoop in to save the plan sponsor's day. (Photo: Shutterstock)
Would you like to be the 401(k) hero? It's not that hard. Just discover what your audience wants but can't figure out how to get, then give it to them.
OK, this is really a two-step process. Too often wannabe heroes focus in on a specific solution, then seek a suitable problem to match it up to. Sorry, but that's putting the cart before the horse. Real heroes understand they must first identify the problem before they can swoop in to save the day.
How does one discover problems that perplex 401(k) plan sponsors? The fastest route to finding out would be to determine what questions they're asking. Now, truth be told, many executives don't like to ask questions. It tends to reveal their vulnerabilities. Instead, they look for answers. How do they look for answers? By reading. What do they read? Trade journal articles.
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Christopher Carosa
Chris Carosa has been writing a weekly article and monthly column for BenefitsPRO online and BenefitsPRO Magazine since 2011 and is a nationally recognized award-winning writer, researcher and speaker. He’s written seven books, including From Cradle to Retire: The Child IRA; Hey! What’s My Number? – How to Increase the Odds You Will Retire in Comfort; A Pizza The Action: Everything I Ever Learned About Business I Learned By Working in a Pizza Stand at the Erie County Fair; and the widely acclaimed 401(k) Fiduciary Solutions. Carosa is also Chief Contributing Editor of the authoritative trade journal FiduciaryNews.com and publisher of the Mendon-Honeoye Falls-Lima Sentinel, a weekly community newspaper he founded in 1989. Currently serving as President of the National Society of Newspaper Columnists and with more than 1,000 articles published in various publications, he appears regularly in the national media. A “parallel” entrepreneur, he actively runs a handful of businesses, including a small boutique investment adviser, providing hands-on experience for his writing. A trained astrophysicist, he also holds an MBA and has been designated a Certified Trust and Financial Advisor. Share your thoughts and story ideas with him through Facebook (https://www.facebook.com/christophercarosa/)and Twitter (https://twitter.com/ChrisCarosa).
