Drug prices As part of a push tolower drug costs for Americans, the Trump administration hasproposed requiring drugmakers to put the list price of theirproducts in advertisements. (Photo: Shutterstock)

Eli Lilly & Co. won't put the price of its prescriptiondrugs in television ads, as the Trump administration has called for pharmaceutical companies to do,but will instead offer patients a link to a website withinformation about prescription costs.

Starting Tuesday morning, the Indianapolis-based maker ofpopular diabetes treatments will start airingtelevision ads touting the website lillypricinginfo.com, along witha toll-free telephone number. The site will have information aboutdrug list prices, patient assistance programs and average patientcost for medicine.

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