Heart breaking When you tie yourability to earn a new client to the quoting process, you diminishyour opportunity to stand out as a superior advisor. (Photo:Shutterstock)

Would you believe me if I told you next renewal season would be easier if you did tworenewals for each client as opposed to one? Sounds crazy, I know,but it's true.

I know you are ridiculously busy with 4th quarter renewals. In fact, I'm surprisedyou found the time to read this column, but stop for a moment and reflect on what you'rerenewing. Obviously, you are renewing their insurance policy. Youare helping them make a decision about their carrierrelationships.

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