With respect to your retirement book of business, how do you differentiate yourself from other advisors in your area and space? (Photo: Shutterstock)
How you differentiate yourself as an advisor is absolutely critical to managing and growing your benefits customer base.
With respect to your retirement book of business, how do you add value to your plan sponsor and participant clients? How do those services fit into your existing practice model? And – perhaps most importantly – how does what you offer differentiate you from other advisors in your area and space?
DC plans have become highly commoditized
In many ways defined contribution plans have become highly commoditized, in a much-publicized “race to the bottom” on price. Even services such as investment selection and monitoring, plan design and even vendor selection, are highly formulaic (and ideally documentable) processes.
What truly sets you apart, as an advisor / consultant, to your plan sponsor / business-owner clients?
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