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Man and woman watching TV Study participants who saw the lower-priced TV ads for a medication said they were likely to research the drug, ask about it, or take it when the price was $50 per month, but less so when it was more expensive. (Photo: Shutterstock)

Not surprisingly, cost matters when it comes to drugs being advertised to consumers, a new study finds. The report, published in the Journal of the American Medical Association‘s (JAMA) Internal Medicine, examined how consumers would react to direct-to-consumer (DTC) television ads by drug manufacturers, if prices for the drugs were included.

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