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By regularly communicating new or unique elements of their health plans to recruits and employees alike companies can deliver constant reminders of the most valuable benefit they provide. (Photo: iStock)

Locked in an all-out competition to recruit and retain the best talent, HR leaders are coming up with all sorts of creative perks and benefits. From kegerators to electric-car chargers to pet insurance, companies seem willing to do just about anything to give talented workers — especially those mysterious millennials — another reason to come aboard.

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