Pharmacist holding prescriptionDoctors, for the most part, aren't aware they can bypass insurersto access drugs or are reliant on the process withinsurance and don't separate generic drugs out from other goods andservices. (Photo: Shutterstock)

What if doctors could not only prescribe drugs to theirpatients but also dispense them–no writing a prescription andsending it off the pharmacy? Not only would it be moreconvenient, it could be cheaper—a lot cheaper.

That's the premise of a proposal put before the Senate healthcommittee this week. Dr. Josh Umbehr, cofounder ofKansas-based Atlas MD, one such company providing genericsdirectly to patients says it's much cheaper than alternatives. Infact, Umbehr tells Modern Healthcare, “I'm cheaper than 340B.”

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Marlene Satter

Marlene Y. Satter has worked in and written about the financial industry for decades.