Pharmacist holding prescription Doctors, for the most part, aren't aware they can bypass insurers to access drugs or are reliant on the process with insurance and don't separate generic drugs out from other goods and services. (Photo: Shutterstock)

What if doctors could not only prescribe drugs to their patients but also dispense them–no writing a prescription and sending it off the pharmacy? Not only would it be more convenient, it could be cheaper—a lot cheaper.

That's the premise of a proposal put before the Senate health committee this week. Dr. Josh Umbehr, cofounder of Kansas-based Atlas MD, one such company providing generics directly to patients says it's much cheaper than alternatives. In fact, Umbehr tells Modern Healthcare, “I'm cheaper than 340B.”

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Marlene Satter

Marlene Y. Satter has worked in and written about the financial industry for decades.