If James Bond worked as a benefits advisor, you can bet reference-based pricing would be among his arsenal of secret weapons. (Photo: Shutterstock)

In the James Bond series of movies, 007 always had a secret weapon to get him out of a jam. Whether portrayed by Sean Connery, Pierce Brosnan or Daniel Craig, the debonair spy accomplished his mission with style and innovation every time.

Today, employers are looking for the same type of innovation and forward thinking to solve their seemingly impossible mission: stemming rising health care costs. Reference-based pricing (RBP) is one of the most impactful tools to help accomplish this lofty goal.


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