Fitbit Inspire Fitbit's newInspire fitness trackers are available exclusively through Fitbitcorporate, wellness, health plan, and health systems partners andcustomers.

Just two weeks after Aetna and Apple announced they were teaming upon a health care app, news comes that Fitbit is also setting itssights on the health insurance market. The company's latestproduct, Fitbit Inspire, is being offered exclusivelythrough employer-sponsored health or wellness plans.

According to Fitbit's website, “These special-release trackersare available exclusively through Fitbit corporate, wellness,health plan, and health systems partners and customers of theirorganizations, participants, and members.” In fact, as CNBC reports, there's no price listed, either,since the cost depends on the employer or provider—but the companyclaims Inspire is its cheapest device.

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Marlene Satter

Marlene Y. Satter has worked in and written about the financial industry for decades.