Emma PasseEmma Passé is anaccount executive at EBMS and an outspoken advocate for cost transparency using analytics, reference-based pricing, and a consultativeapproach.

Paul Wilson: How did you get your start in the benefitsindustry?

I was born and raised in England. When I arrived here at 18, theconcept of health insurance was about as foreign as I was. My veryfirst job was as a claims assistant and administrative assistant atThe Standard. Eventually, I made my way into medical sales andservice and for whatever reason, I’ve always been assigned tonational accounts, which means I’ve only ever worked with largegroups. And now I’m the person everyone comes to to betterunderstand how insurance works. It’s really taken a massive turn inthe last 14 or so years.

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Paul Wilson

Paul Wilson is the editor-in-chief of BenefitsPRO Magazine and BenefitsPRO.com. He has covered the insurance industry for more than a decade, including stints at Retirement Advisor Magazine and ProducersWeb.