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When it comes to corporate gifting, it usually goes one of two ways: a nondescript food item or a tchotchke with your company’s logo slapped on it. We all want to make an impression by sending clients thoughtful gifts, but the truth is most of us are doing it painfully wrong.

Fruit arrangements. Fancy cookies. Gourmet popcorn. A logo-laden mug. You just send something that’s quick and easy to show you’ve made a gesture, but it’s nothing meaningful or memorable. Five years from now — heck, even two weeks from now — it’ll never cross your client’s mind.

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