Haven, the new name of the Amazon, Berkshire Hathaway,JPMorgan Chase joint venture, has launched their websiteoutlining a high-level overview of their plan for the future ofhealth care. The recent announcement of the intent of the newcompany confirms what we already intuitively know: like it or not,non-traditional competitors like Amazon, Walmart and even CVS areentering the employee benefits and health care space. On the Havenwebsite, insurance companies were mentioned once, and brokers werenot mentioned at all.

Haven states: “We are tasked with an important and challengingmission: to develop, test, and scale models of care that createbetter health outcomes, increase patient satisfaction, and lowercosts for the people we serve. Our focus is the U.S.-basedemployees and families from Amazon, Berkshire Hathaway, andJPMorgan Chase. In time, we intend to share our innovations andsolutions to help others.”

Haven had a message for consumers as well. “Our mission is totransform health care to create better outcomes and overallexperience, as well as lower costs for you and your family. We wantyou to get the right care every time, so that you can live yourbest life possible.”