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Haven, the new name of the Amazon, Berkshire Hathaway, JPMorgan Chase joint venture, has launched their website outlining a high-level overview of their plan for the future of health care. The recent announcement of the intent of the new company confirms what we already intuitively know: like it or not, non-traditional competitors like Amazon, Walmart and even CVS are entering the employee benefits and health care space. On the Haven website, insurance companies were mentioned once, and brokers were not mentioned at all.

Haven states: “We are tasked with an important and challenging mission: to develop, test, and scale models of care that create better health outcomes, increase patient satisfaction, and lower costs for the people we serve. Our focus is the U.S.-based employees and families from Amazon, Berkshire Hathaway, and JPMorgan Chase. In time, we intend to share our innovations and solutions to help others.”

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