Proponents of advance-pay services point to the cycles of poverty and debt that lower-wage workers can get trapped in when they turn to payday lenders for financial help between paychecks. (Photo: Shutterstock)

A Minneapolis startup has joined the pay-advance app field, at a time when workers who live paycheck to paycheck are finding such apps very appealing and much easier to work with than old-school payday lenders.

Branch was founded in Los Angeles n 2015 but moved to Minneapolis a year later to work with Target and other companies in the Twin Cities area. The company received $10 million in venture funding in 2017, and has grown from three employees to 50.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.