The more your employeesunderstand about cost-effective health care, the more likely theyare to make optimal choices for themselves and your business.(Photo: Shutterstock)

Although your company's benefits plan most directly impacts youremployees, many workers are surprisingly uninformed about the details oftheir own plans. For small businesses, this lack of education canbe the difference between big savings and big (and unnecessary)spending. If your advisor doesn't prioritize employee education,however, your workers may continue to be kept in the dark abouttheir own benefits—and the consequences could cost your businessthousands of dollars.

When choosing an advisor for your benefits plan, you shouldalways work with one who focuses on educating your employees abouttheir own plan.

Rejecting the norm

Many standards that would be considered outrageous in otherindustries are perfectly acceptable in the health care industry.For example, not only are annual increases of up to 5 percentconsidered “good” when applied to benefits, but employers alsoplace their employees in charge of much of that spending. To top itoff, those same employees are rarely properly informed about thebest way to spend that money.

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