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Price tags By looking beyond the sticker price of your advisor you can create a chain of positive impacts that radiate throughout your business for years to come. (Photo: Shutterstock)

When business owners start searching for benefits brokers, many are (rightfully) focused on cost. They see their health care costs rising every year with no improvement in the quality of their benefits, and, desperate to save money, they decide to work with a broker who charges less for their services than competing advisors. This decision may seem financially wise in the short-term, but over time, this choice can result in missed opportunities to save money.

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