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“We don’t have a choice on whether we digitally transform,” Erik Qualman said. “The only question is how well we do it.” (Photo: Charles Garnar)

Every business professional has a reputation in the business community as well as an individual “profile” — what people think of you, whether they know you or not. In the digital world, this profile is your digital stamp. “All of us have digital stamps as individuals and companies and brands,” said Erik Qualman in the opening keynote on April 2 at the 15th Annual BenefitsPRO Broker Expo in Miami, Florida. He then introduced the audience to a new formula: Digital Stamp = Digital Footprints + Digital Shadows. Our digital footprints are what we post online or the trail we leave when we visit websites, for example. Digital Shadows are what others post about us online — when someone comments on a Facebook post or Instagram photo, for example.

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