“We don't have a choice onwhether we digitally transform,” Erik Qualman said. “The onlyquestion is how well we do it.” (Photo: Charles Garnar)
Every business professional has a reputation in the businesscommunity as well as an individual “profile” — what people think ofyou, whether they know you or not. In the digital world, thisprofile is your digital stamp. “All of us have digital stamps asindividuals and companies and brands,” said Erik Qualman in theopening keynote on April 2 at the 15th Annual BenefitsPRO Broker Expo in Miami, Florida. Hethen introduced the audience to a new formula: Digital Stamp =Digital Footprints + Digital Shadows. Our digital footprints arewhat we post online or the trail we leave when we visit websites,for example. Digital Shadows are what others post about us online —when someone comments on a Facebook post or Instagram photo, forexample.
“Privacy is now dead,” Qualman admitted. “Any shred we can giveback to employees and customers they'll thanks us for. That helpsdigital leaders create trust.”
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Rosalie Donlon
Rosalie Donlon is the editor in chief of ALM's insurance and tax publications, including NU Property & Casualty magazine and NU PropertyCasualty360.com. You can contact her at [email protected].
