Instant Insights / Highlights from BenefitsPRO Broker Expo 2019

We're proud of this year's BenefitsPRO Expo, and so happy to see all the benefits brokers and agents who attended. Here are some of our favorite articles that came out of the conference.

Event

Meeting with the C-Suite: Don't mention health insurance

Brokers have an opportunity to open the employer’s eyes and to see health care it as a controllable business item--by making it a business conversation.

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“Forget that you’re in the insurance business.”

That’s one of the many pieces of advice, this one coming from Seth Denson of GDP Advisors, offered for brokers as they pivot from having conversations about employee benefits with the HR department to having them with the C-Suite. Denson, along with Kim Eckelbarger of Tropical Benefits and Kareim Cade of great Lakes Benefit Group, shared their experiences and tips for talking to the C-Suite as part of a recent panel hosted by The Olson Group’s Andy Neary at the BenefitsPRO Broker Expo.

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Emily Payne

Emily Payne is the current deputy editor for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.

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