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As brokers shift alliances from carriers to clients, the relationship changes. (Photo: Thomas Phillips/ALM)

Though we still collectively refer to our BenefitsPRO readers as “brokers,” we recognize that they’ve become so much more in recent years. But listing “broker/consultant/advsior/educator/change agent” just doesn’t work for practical purposes. At a panel hosted by Megan Chiarello of Grassetto Creative at the BenefitsPRO Broker Expo, “brokers” shared their perspectives on a changing industry and how brokers’ business models and roles are changing in response.

Emily Payne

Emily Payne is managing editor at BenefitsPRO. A Wisconsin native, she spent the past eight years writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.

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