Mourner at a funeral Chaos thatcan follow a family loss, and it can be difficult for survivors toboth do their jobs and navigate the many decisions that must bemade in the wake of a death. (Photo: Shutterstock)

Great ideas in the benefits world can die for want of aninnovative broker. Fortunately for Esther Cardenas Pipoly, MollieLacher, and a lot of employer-plan members, Pipoly and Lacher arewell-connected with insightful brokers. As a result, theloss-of-life-advocacy (LOLA) benefit may be the Next Big Thing inplan design.

Pipoly and Lacher both experienced personal losses that led themto launch startup businesses designed to support employees orbusiness leaders who had suffered family deaths. From their own experiences theyunderstood the chaos that can follow a family loss. They alsorealized how difficult it can be for the survivors to both do their jobs and navigate the many decisionsthat must be made in the wake of a death.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.