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Mourner at a funeral Chaos that can follow a family loss, and it can be difficult for survivors to both do their jobs and navigate the many decisions that must be made in the wake of a death. (Photo: Shutterstock)

Great ideas in the benefits world can die for want of an innovative broker. Fortunately for Esther Cardenas Pipoly, Mollie Lacher, and a lot of employer-plan members, Pipoly and Lacher are well-connected with insightful brokers. As a result, the loss-of-life-advocacy (LOLA) benefit may be the Next Big Thing in plan design.

Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.

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