Somewhere along the line, “retirement readiness”morphed into “financial wellness.” It's not clear if this is a goodthing. It may be more about handing out the daily fish and lessabout teaching employees how to fish. (Photo:Shutterstock)
Here's why crowd sourcing works: I just heard a story from theeditor of Entrepreneur magazine while attending a session at theNew York Press Association's annual conference. He cited an exampleof an enterprising entrepreneur who, after quite a few failedattempts, hit pay dirt.
What was his secret? He went to Amazon and read all the poorreviews. These complaints spelled out exactly what the market was looking for. So he made productsthat offered these features. Consumers benefited by getting whythey wanted. As a result, he benefited by making lots of money.
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