Hand reaching out from papersWhen employees are presented with too many choices, they tend tobecome irrational and may not even make a choice at all. (Image:Shutterstock)

Last year, we discussed some of the irrational ways in which employees act when enrolling, and sometactics we might use to encourage them to think rationally. We knowwe sometimes need to break through their irrationality to help themmake good decisions about benefits.

But let's focus on our own behavior. I recently heard severalbenefits pros say they think employee participation rates should beincreasing, or at least remaining level. Is this an example ofbeing predictably irrational? Wishful thinking?

Continue Reading for Free

Register and gain access to:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.