Hand reaching out from papersWhen employees are presented with too many choices, they tend tobecome irrational and may not even make a choice at all. (Image:Shutterstock)

Last year, we discussed some of the irrational ways in which employees act when enrolling, and sometactics we might use to encourage them to think rationally. We knowwe sometimes need to break through their irrationality to help themmake good decisions about benefits.

But let's focus on our own behavior. I recently heard severalbenefits pros say they think employee participation rates should beincreasing, or at least remaining level. Is this an example ofbeing predictably irrational? Wishful thinking?

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