Hand reaching out from papers When employees are presented with too many choices, they tend to become irrational and may not even make a choice at all. (Image: Shutterstock)

Last year, we discussed some of the irrational ways in which employees act when enrolling, and some tactics we might use to encourage them to think rationally. We know we sometimes need to break through their irrationality to help them make good decisions about benefits.

But let’s focus on our own behavior. I recently heard several benefits pros say they think employee participation rates should be increasing, or at least remaining level. Is this an example of being predictably irrational? Wishful thinking?

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