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What sets top brokers apart from others? They are in tune with their clients’ overall business challenges, not just their insurance needs. They view insurance as a vehicle by which they can address client goals and objectives. This requires not only having a finger on the pulse of the challenges C-level executives and HR professionals encounter today, but issues that their employees face, as well.

When it comes adding value as a broker and helping clients and their members, there’s a lot more to a vision benefit than meets the eye.

Recruitment and retention

In recent months, we’ve experienced dramatic lows in the unemployment rate. This challenge can, in part, be addressed through employee benefits and perks. There are many recent studies indicating that job candidates place health benefits, including vision, as extremely important — a primary employment consideration.

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