Today’s average health insurance deductible is $3,000, and the figure is only expected to go up. For you, that means the additional burden of having to yet again relay premium and deductible inflation news to your clients.

Aren’t you tired of that routine?

If insanity is doing the same thing over and over again but expecting a different result, the annual ritual of increased deductibles is its own form of relentless derangement. Let’s face the music: Deductibles don’t work. They haven’t; they won’t. They blunt the cost of care, obscure the health care market for consumers, fail to save your clients money, and don’t promote health.

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