Google walkout sign The most common activist action is initiating a conversation with other employees, followed by sharing an opinion or comment about their employer that was initially posted by someone else. (Photo: Bloomberg)

Employers take note: more workers—especially millennials—are feeling more empowered to be “employee activists,” according to “Employee Activism in the Age of Purpose: Employees (UP)Rising,” by Weber Shandwick, in partnership with United Minds and KRC Research.

“The majority of employees, particularly millennials, believe that they are right to speak up for or against their employers when it comes to hot-button issues that impact society,” says Weber Shandwick’s CEO Andy Polansky. “As employee activism continues to gather steam, leaders need to be prepared to listen and respond.”

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?

Katie Kuehner-Hebert

Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.

More from this author



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.