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Instant Insights / Health Care Cost Transparency, Surprise Billing, and the Employee Benefits Industry

Typically, patients, and their employers, don't know the cost of health care or are given inaccurate estimates. Then come the surprise medical bills and costly overruns of employers' benefits budgets. Here's a look at the health care cost transparency problem and how people are trying to solve it.

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Price comparison street signs While 28 percent of organizations said providing price transparency was a high priority, only 4 percent had high capabilities of providing transparency. (Photo: Shutterstock)

A new report suggests that health care systems and hospitals are not doing enough to promote consumerism, at a time when disruptive new entrants to the market have the tools and experience to speak directly to consumers.

The report by Kaufmann Hall surveyed hospitals and health systems nation-wide. According to the report, 88 percent of U.S. hospital and health system executives said that their organizations are vulnerable to consumer-friendly offerings from new competitors such as Optum, CVS Health, and Amazon. Yet only a small percentage of these organizations were rated highly in meeting consumer demands, and a significant number were falling behind in this rating.

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