Price comparison street signsWhile 28 percent of organizations said providing price transparencywas a high priority, only 4 percent had high capabilities ofproviding transparency. (Photo: Shutterstock)

A new report suggests that health care systems and hospitals arenot doing enough to promote consumerism, at a time when disruptive new entrants to the market have thetools and experience to speak directly to consumers.

The report by Kaufmann Hall surveyed hospitals andhealth systems nation-wide. According to the report, 88 percent ofU.S. hospital and health system executives said that theirorganizations are vulnerable to consumer-friendly offerings fromnew competitors such as Optum, CVS Health, and Amazon. Yet only asmall percentage of these organizations were rated highly inmeeting consumer demands, and a significant number were fallingbehind in this rating.

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