While 28 percent of organizations said providing price transparency was a high priority, only 4 percent had high capabilities of providing transparency. (Photo: Shutterstock)

A new report suggests that health care systems and hospitals are not doing enough to promote consumerism, at a time when disruptive new entrants to the market have the tools and experience to speak directly to consumers.

The report by Kaufmann Hall surveyed hospitals and health systems nation-wide. According to the report, 88 percent of U.S. hospital and health system executives said that their organizations are vulnerable to consumer-friendly offerings from new competitors such as Optum, CVS Health, and Amazon. Yet only a small percentage of these organizations were rated highly in meeting consumer demands, and a significant number were falling behind in this rating.

Too dependent on brick and mortar facilities

The report used Kaufman Hall's consumerism index, which ranks organizations on how well they are meeting consumer expectations. Only 8 percent of organizations were ranked in the highest tier—and the number of groups in the lowest tier is growing.