Medical Health concept When askedto list the top factors in why they chose their health careprovider, the No. #1 answer was “covered by insurance,” at 61percent, followed by “good quality of care,” at 54 percent. (Image:Chris Nicholls/ALM)

A new study looks at the future of the primarycare physician, in a time when market changes and consumer preferences are creating new optionsfor patients.

The report, by consulting firm WD Partners, notes that primary care physicians (PCPs) have been thetraditional provider for health care for most Americans—but thatreality has been changing. Clinicians such as physician assistantsand nurse practitioners have become trusted providers for manypatients. More recently, urgent care clinics, retail clinics, andvirtual health care services have grown in popularity, especiallyfor younger consumers, who put a premium on convenience.

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