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Medical Health concept When asked to list the top factors in why they chose their health care provider, the No. #1 answer was “covered by insurance,” at 61 percent, followed by “good quality of care,” at 54 percent. (Image: Chris Nicholls/ALM)

A new study looks at the future of the primary care physician, in a time when market changes and consumer preferences are creating new options for patients.

The report, by consulting firm WD Partners, notes that primary care physicians (PCPs) have been the traditional provider for health care for most Americans—but that reality has been changing. Clinicians such as physician assistants and nurse practitioners have become trusted providers for many patients. More recently, urgent care clinics, retail clinics, and virtual health care services have grown in popularity, especially for younger consumers, who put a premium on convenience.

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