Things aren't always what they seem. The people whoyou think have money might be living on credit. TomStanley wrote “The Millionaire Next Door,” a book published in 1996about the surprising findings that millionaires aredisproportionately clustered in middle-class and blue collarneighborhoods — yet many people still overlook businesses where theowners get their hands dirty.
When you look for prospects, regardless if it's for anindividual's or business's account, it's smart to think about whereand how you spend your own money. It's especially usefulto think about businesses you might overlook that are morehands-on. Let's consider four approaches:
Approach #1 – High-margin business owners
The first category might be “cash cows.”
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